Personal-Prints Announces New Contemporary Style Art
DENVER,
CO – The recent trend in contemporary art has been towards gallery
mounted canvas or block mounted images, as the styles highlight the
image without limiting its placement to a room matching a specific
picture frame. After test marketing the two styles to companies and
customers, the Marketing Director of www.Personal-Prints.com (Tyler Kennedy) recently confirmed that their parent company Solstice Arts finished setting up their operation to offer block mounted images in addition to their traditional framed product lines.
“Even
though we were already fully equipped to offer gallery wraps, our
customer’s preferred the sleek design and modern appearance of the block
mounted images,” Kennedy commented.
Even
if you don’t recall the terminology, you’ve likely seen (or own)
gallery wrapped canvas images. With gallery wraps, there is not a
visible frame, and the canvas image is extended around wooden stretcher
bars. With block mounts, the image is affixed and sealed atop a MDF
board – appearing as if it were painted atop the wood.
Both
gallery wraps and block mounts are continuing to gain popularity, and
Personal-Prints elected to pursue block mounts because of feedback they
received from customers. For example, one customer explained “the colors
of the images on the block mounted pieces are more vibrant, because
they don’t get lost in the bumpy texture of the canvas.”
Block
mounts generally cost less than a gallery wrapped canvas that covers
the same amount of wall space. So, another customer liked the block
mount better because she thought it “was a better value, and seems more
durable since it is on a solid piece of wood.”
Kennedy
explained, “we are excited to offer this new product to our customers,
as it cost less, goes with any décor, and doesn’t compromise on
quality.”
The
new style, as well as an in-store ordering program for retail
locations, was unveiled at the July 2010 Gift and Home Décor show at
AmericasMart in Atlanta.
For more information on block mounts, click here to visit the about our prints page.
